Square’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
View ArticleTexas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business...
View ArticleRethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with AlbertsonsRetail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be an […]
View ArticleWhen It Pays for an Agency to Break the Rules
This post was created in partnership with Elite MediaIn an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes right.During […]
View ArticleContextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with SilverpushContextual intelligence is a powerful tool for helping brands target media viewers in a new way.During an ADWEEK House Advertising HQ panel co-hosted...
View ArticleWhen Everyone Has the Same Technology, What Sets Brands Apart?
This post was created in partnership with Dash SocialAI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects a […]
View ArticleFandom Doesn’t End When the Game Does—Neither Should the Marketing
This post was created in partnership with RokuSports fans spend hours following their favorite teams, players, podcasts, and traditions. For brands, those interests create opportunities to connect with...
View ArticleHow the Performance Marketing Reset Affects the Open Web
This post was created in partnership with TaboolaKey takeaways Richer data and agentic technology are shifting performance marketing beyond programmatic buying and into an era of guiding audience...
View ArticleHow Brands Can Leverage the Power of Women’s Sports
This post was created in partnership with ScrippsWomen’s sports are on the rise, with professional leagues taking off across a variety of sports that go beyond soccer and basketball. Major […]
View ArticleThe Power of Shared Experiences
This post was created in partnership with Screenvision MediaThe cinema is one of the few places where brands can count on undivided attention—if they can earn it. During an ADWEEK House […]
View ArticleVirtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
View ArticlePringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
View ArticleFlo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
View ArticleChipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
View ArticleMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
View ArticleAura Wants to Be the Social Network for People You Love, Not Just a Gift for...
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
View ArticleMeta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
View ArticlePublicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleThe New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House...
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