Zendaya Goes Full Action Star In On’s Latest Push for Younger Women
On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.
View ArticleMegan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox.In the first-ever celebrity campaign for Ro’s compounded ED […]
View ArticleThree NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
View ArticleMichael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
View ArticleAd Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
View ArticleSlow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
View ArticleC-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
View ArticleKFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Show
Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment
View ArticleEntries Open for ADWEEK Team Visionary Awards 2027
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a village—or […]
View ArticleWhen CTV Delivers an Ad, Who’s Actually Watching?
This post was created in partnership with ViantAn ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn attention, […]
View ArticleYou Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
View ArticleShamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
View ArticleHorizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models:...
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
View ArticleMarketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating...
View ArticleThe One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
View ArticleKids2’s Rochelle Wainer on Consumer Insights and the Next Generation of...
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
View ArticleFrom Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
View ArticleWhy CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
View ArticleMeta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
View ArticleOpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
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